Published August 2005
Cascade
Range Grass Fed
Beef Co. launched
in Snohomish County
By
Kimberly Hilden
SCBJ Assistant
Editor
Two years ago, members of Snohomish County’s
cattle-ranching community began brainstorming ways to sell their beef
in a way that would deliver a living wage, maintain agriculture acreage
and meet consumer demand for all-natural, locally produced food.
The end result of those brainstorming sessions
today can be found at some of the Puget Sound’s finest restaurants. By
October, it could end up in grocery stores across the region: Cascade
Range Grass Fed Beef.
The brand, administered by the Cascade Range
Grass Fed Beef Co., was developed by Anacortes-based consultant Mindgarden
Group with the help of a U.S. Department of Agriculture value-added grant,
said Linda Neunzig, general manager Cascade Range.
Other entities that offered input included
the Snohomish County Cattlemen’s Association, county agriculture officials
and Washington State University Extension, she said.
“What we decided on, after many meetings,
was to form a corporation as a marketing entity. We don’t own cattle,
and we don’t own land. Producers adhere to strict guidelines and protocol
to put animals through the program,” Neunzig said.
The program requires humane treatment of
the animals as well as environmentally sound farming practices, she said.
Under the guidelines, antibiotics and hormones are banned, and “the animals
never see grain.”
“A big part of that is to take advantage
of the beautiful, lush grassland that we have here,” Neunzig said.
By following the program, producers raising
grass-fed beef that pass inspection are paid a guaranteed price by Cascade
Range instead of having to deal with the uncertainty of a cattle auction,
she said, since the beef is a premium commodity.
One advantage is that it has larger amounts
of many nutrients than grain-fed beef. Research by the University of California
Cooperative Extension and California State University, Chico, found grass-fed
beef has 60 percent more omega-3 fatty acids than beef from grain-fed
cattle, and almost twice as much betacarotene.
Grass-fed beef is typically not as tender
as grain-fed beef, but it tends to be more flavorful, Neunzig said.
“Once people have been exposed to that, they
often don’t want to go back,” she said. Still in its infancy, Cascade
Range has attracted producers from across Western Washington, from Mason
County to Whatcom County, Neunzig said.
The company, which uses a USDA-approved slaughter
facility in east King County and a certified organic processor in Seattle,
expects to handle 200 head of cattle this year and hopes to increase production
to 800 or more animals next year, she said.
“We want to go a bit slow this year to ensure
the quality of beef and the consistency of quality,” Neunzig said. “It’s
also going to take a lot of consumer education because of the fact that
we’ve been raised on being fed the grain-fed animals — think about it
as going from white bread to wheat bread.”
Cascade Range, whose beef has been served
at such eateries as Restaurant Zoe and Dandelion in Seattle, aims to make
a major push into retail this fall, she said, giving consumers the option
of buying directly from Cascade Range via its Web site (now under construction),
at www.cascaderangebeef.com, or purchasing the grass-fed beef at area
grocery stores. “We’re doing our best to set it up on a year-round basis,”
Neunzig said.
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