Published July 2002

Sponsor’s Message:
KeyBank recognizes changing needs of growing customer base

KeyBank is proud to be a sponsor of Business Women 2002, published by The Herald Business Journal.

As a relationship-oriented financial services company, Key’s full array of products and services are geared toward the diverse needs of an expanding customer base. That means we have to stay in step with the changing needs of our clients and the communities where they live, work and do business.

One example is Key’s recent decision to form a Women Business Owners Advisory Board to reach out to a market segment in the community where we felt there were some definite gaps. The idea was to focus on issues, ideas and areas of particular interest to today’s women business owners and professionals.

Since the formation of this board last fall, Key has sponsored two highly successful events that have provided networking opportunities and explored solutions to some of the unique challenges women business owners and professionals face today. These quarterly events offer a fun and educational forum for networking, sharing information and exploring new opportunities with Key to help you grow your business.

Key offers innovative financing through a variety of programs, including traditional loans, leasing, community development and SBA financing. Companies of all sizes can find complete commercial and corporate banking services available through Key Corporate Finance, including specialized financing for large and small businesses. Unique products and teams of experts are dedicated to specific client segments, such as commercial banking, small business banking, commercial real estate, cash management, equipment finance, business-to-business e-commerce and specialized industry business units.

Key Consumer Banking (KCB) provides clients with a variety of deposit, investment, credit and personal finance services. Whether you’re looking to buy or remodel a home, lease a new car, finance your children’s education, plan for retirement or just manage routine activities like paying bills, KCB’s relationship managers can help you meet your individual financial needs.

For those who prefer the convenience of the Internet, Key Electronic Services offers electronic banking channels including online banking, bill payment, ATM debit and stored value card issuing, merchant services, payroll and official check services. From e-commerce services to cash management, merchant services and direct deposit, Key’s many state-of-the-art financial services are designed to help make business more efficient.

When it comes to financial planning, what people are looking for today is proactive, objective advice. From insurance to investments, retirement planning to corporate banking, Key’s financial services experts are trusted advisers ready to help. At Key, we rely on personal communication with our clients to find out what’s important to them in terms of their lifestyle choices, both financial and non-financial. This understanding then becomes part of our road map to building valued relationships with our customers.

In today’s economic climate, it is especially important to recognize the determination and entrepreneurial spirit of business owners throughout Snohomish County. Now more than ever, women-owned and -operated businesses are a vital part of ensuring that our communities continue to thrive. As more women succeed in this fast-paced, challenging world of business ownership, smart use of available resources will make the difference between those who merely survive and those who rise to the top of success and profitability. By bringing the resources of an $81 billion financial institution to Snohomish County, Key is here to help with innovative products, services, resources and expertise.

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