Published January
2001
With
its five-year, $3.5 million plan,
the EDC is in pursuit of
QUALITY GROWTH
By
Kimberly Hilden
Herald Business Journal Assistant Editor
Everett businessman
Reid Shockey has been fascinated by land-use planning since a couple of
college professors got him hooked on the subject in the late 1960s.
“I’m one of those
people who am still doing what I got my degree in,” said Shockey, a graduate
of the University of Washington and founder and President of Shockey/Brent
Inc., a land-use planning and civil engineering company based in downtown
Everett.
Now, the former planning
director for the city of Everett has brought his expertise and enthusiasm
to the Snohomish County Economic Development Council’s 2001-2005 Economic
Development Initiatives and Strategic Plan.
“This
is something I feel very strongly about,” said Shockey, who as chairman
of the EDC has been “selling the plan,” along with EDC President Deborah
Knutson, to the county’s public and private sectors. “This is the implementation
of growth management.”
The plan, approved
by the EDC board in July and formally introduced at the council’s annual
meeting in November, targets four areas the economic organization will
focus on and invest in during the next five years: marketing and recruiting
new businesses, retaining and expanding existing businesses, increasing
worker training efforts, and working on infrastructure and land-use issues.
The end goal includes
raising 4,000 new jobs in the county, each paying a “living wage” of $38,000
to $45,000 a year, according to the strategic plan.
But the initiative
is not just about jobs; it’s about improving the quality of life in Snohomish
County, Shockey said.
“If we can get Eastside-quality
development, in not only businesses but housing ... then we are going
to develop an image of being a quality community, a place where people
want to live,” he said.
To get to that point
will require the EDC budget to increase from $300,000 annually to $700,000
for each of the next five years — that’s where the selling comes in.
“We’ve been into
this thing for about four months, knocking on doors (and saying), ‘It’s
time to write the check,’ ” to businesses and governments that said they’d
support the plan in the early stages, Shockey said.
So far, the response
has been overwhelmingly positive, Shockey said, with $2 million collected
by mid-November.
“We’ve received a
very balanced response from the private/public sector. A whole lot of
governments are going to be a part of this thing,” he said, adding that
he expects the EDC to reach its $3.5 million goal early this year.
The catalyst for
the initiative, Shockey said, was Knutson, who joined the Snohomish County
EDC as president more than two years ago after working as vice president
of the Economic and Development Council of Seattle and King County.
Before Knutson came
on board, the EDC had done a couple of things to recruit business and
had gotten involved with policy issues through its Land Use Committee,
but nothing with the breadth of the new five-year plan, said Shockey,
who has been involved with the EDC since the 1980s.
“I think Deborah
felt that if we were going to be a true leader in economic development,
we had to gear up the staff and programs and concentrate on a few objectives:
to increase the image of the county as a good place to do quality economic
development and to work with educational folks in the county to make sure
that in recruiting new businesses, we could offer a work force to those
businesses,” Shockey said.
The economic boom
down south also spurred the EDC, Shockey said.
“We keep reading
and hearing about how well downtown Seattle is doing in attracting high-tech
businesses, bio-med businesses,” he said. “We see a lot of new investment
and redevelopment such as Belltown, where people are investing significant
dollars to put up quality buildings to attract businesses. ... But we
also know it’s running out of space.
“Deborah ... and
the board looked at that situation and said, ‘Why not us?’ Instead of
just conceding quality growth to Pierce County and Tacoma, if we can just
grab 25 percent, the effect will be better-looking communities and employment
for residents,” Shockey said.
About a year ago,
the EDC hired Denver-based consultant R&M Resource Development to survey
county businesses about the proposed initiative to aggressively pursue
high-tech businesses.
“Once they completed
the survey, we hired them to sell the program — to get the checks,” Shockey
said. “I attended a whole lot of meetings with Deborah and R&M. R&M laid
out the facts and numbers, and between Deborah and I, we explained in
local language what the benefit would be.”
For the private sector,
that meant discussing job creation and the “multiplier effect” that would
have on the economy, Shockey said. For the public sector, it was quality-of-life
issues, such as “getting people off I-5” and “home at night a half-hour
after work instead of two hours after work.”
One benefit that
wasn’t written into the initiative but is happening as a result, is a
growing relationship between the EDC and groups that in the past were
opposed to growth, Shockey said.
Through meetings
with such groups, the EDC has listened to skepticism and worries, and
voiced its own goals.
“I’ve been in some
of those meetings,” Shockey said, “and the first couple of meetings were
very tense, where the one side wasn’t at the point where they could trust
the other side. And that trust is building, and it’s going to be good
for the citizens of Snohomish County.”
Because like it or
not, “you can’t slow growth down on a wish,” he said. “We are going to
grow as a county, the growth-management plan has told us that.”
The trick is to do
it right.
“‘Smart’ growth,
as a concept, I think is a wonderful idea, and as chair of the EDC, I’m
going to do my part to make that happen,” Shockey said.
As part of the initiative,
the EDC will report regularly on the program’s progress — to investors,
participants, partners and the general public. And when December rolls
around, Shockey knows what he’d like to report at the EDC’s annual meeting.
“I want to stand
before the group ... and say, ‘We want to show you what’s happened over
the past year and show you how some of these jobs that we know have come
to Snohomish County were a direct result of the initiative,’ ” Shockey
said about the 500 to 750 new jobs he expects in that time.
“And I really want
to show the community that the EDC was a leader in developing not only
quantity of jobs but quality of jobs.”
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