Published January 2004

Event center’s naming rights attract interest

By David Olson
Herald Writer

At least three companies are considering buying the naming rights to the Everett Events Center, a top official with the agency that runs the facility said in December.

“The one that’s shown the most interest is a local company,” said Fred Safstrom, Everett Public Facilities District executive director.

“It’s far enough along that they’ve received a presentation, and at this point are in the process of consideration. It’s probably been the most encouraging point we’ve been at in selling the naming rights.”

A Washington, D.C.-based consultant with expertise in sports arenas told the district in 2002 that it could expect about $500,000 a year for the naming rights.

Safstrom said the number being discussed “would be in that range in total for a 10-year deal.”

Safstrom said the company most seriously considering a deal could make a decision by this month.

In addition to the local company, “two national companies with a local presence” have expressed interest, Safstrom said.

The center has three components: an arena, a community ice rink and a conference center. Safstrom said the public facilities district is considering proposals to give different names to each part of the center.

Cleveland-based Sports Facilities Marketing Group is marketing the center and will earn 7 percent of the income from the naming rights.

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