Published March 2005
Coastal
extends reach,
looks to future
By
Kimberly Hilden
SCBJ Assistant Editor
After opening two
new branches in the last half of 2004, Coastal Community Bank plans to
use this year as a time to catch its breath and plan for the future, chief
executive Lee Pintar said.
“We’re in the process
of strategic planning that could bring about (changes) in our philosophy
of goals,” said Pintar, a longtime Everett banker who founded the Everett-based
bank in 1997.
Working with Applied
Business Solutions, a Rainier-based strategic decision-making consultant,
Coastal is working with its board of directors as well as a representative
mix of its employees to define “who we want to be and how we’re going
to get there,” Pintar said.
That desire for companywide
reflection follows a four-month span in which the 8-year-old bank nearly
doubled its number of office locations, opening a Freeland branch in September
and a Stanwood branch in December and bringing its total number of office
locations to five.
Coastal hadn’t planned
on opening two branches in such quick succession, Pintar said, but regional
industry mergers enabled the bank to follow its expansion philosophy of
building branches around high-quality employees already in the area.
The November 2003
merger of Pacific Northwest Bank and Wells Fargo, for example, brought
Coastal the services of Cheryl Racine, who formerly oversaw Pacific Northwest’s
branches in Freeland and Clinton, he said. And the October 2004 merger
of EverTrust Financial Group and KeyBank led Coastal to hire Laura Byers,
the former manager of EverTrust Bank’s Stanwood branch.
In all, Coastal has
hired three employees to staff the Freeland branch, at 1860 Scott Road,
Suite A, and five for the Stanwood branch, at 8728 271st St. NW. Both
locations are temporary, Pintar said, with plans calling for a permanent
Freeland location this fall and a permanent Stanwood site by mid-2006.
Along with its facility
expansion, Coastal in 2004 experienced a 48 percent increase in income
from the prior year and achieved greater than 1 percent in return on average
assets — a goal for the year, Pintar said. He attributed the positive
numbers to good loan and fee income from the real estate sector as well
as a solid handling of resources and management from within the financial
institution.
Now, with 2005 well
under way, the 45-employee organization is focused on another type of
goal: creating an organizational philosophy for the future, Pintar said.
He added that he expects the strategic planning process to wrap up in
April, with implementation staged over the course of the year.
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