Published October
2002
Auto
industry cruising along, dealers say
By
Kimberly Hilden
SCBJ Assistant Editor
The past few years
have been good to the Skagit County auto industry. In 1996, the county
recorded $163.6 million in taxable retail sales of new and used vehicles,
according to the state Department of Revenue. By 2001, that number had
more than doubled to $339 million.
According to state
figures, sales for the first quarter of this year were down only slightly
from the same time a year ago — despite a soft economy. And throughout
this year, sales have continued to be healthy, area auto dealers say.
“Sales at this store
have been substantially higher,” said Pat Brady, sales manager of Foothills
Pontiac Buick Toyota in Burlington.
Over at Blade Chevrolet
in Mount Vernon, President Mike Blade echoes that sentiment.
“We’re blessed to
have survived a lot of bad news, economic and otherwise,” he said, crediting
in part the zero-percent financing incentives that General Motors implemented
shortly after the Sept. 11 terrorist attacks last year, when the already
sputtering economy was at the receiving end of another jolt.
“Since then, they’ve
been ahead of the curve, trying to do everything they can to move inventory
and help keep the economy going,” said Blade, noting that sales in automobiles
and trucks continue to be healthy at his dealership, which carries new
Chevrolets, used cars and trucks, and new and used recreational vehicles.
But there was a sales
slump in RVs from Sept. 11 through March, Blade said, with “six months
of drastically lower sales” as people decided not to spend their money
on items deemed a luxury. RV sales have since rebounded, though, with
Blade experiencing a “normal summer.”
“We like to think
that we’ve done a good job here with our corporate philosophy of selling:
treat your customers like your neighbors and give them more than they
pay for,” he said.
It also helps that
Skagit auto dealers like Blade have been and continue to market to its
neighbors to the south.
“We like Snohomish
County. ... It’s been a growing market for us for five years, growing
every year,” said Blade.
So does Skagit Auto
Center in Burlington, which advertises in print from the Canadian border
to Everett and in radio, reaching even farther south.
“We’re strong in
Whatcom, Snohomish and Skagit. We also see people from the Seattle market,”
said Mike Grisham, general sales manager of the dealership, which carries
Jeep, Lincoln, Mercury and Mazda brands, plus assorted used vehicles.
“We see more and
more people from Seattle for the lower tax rate,” he added.
In Skagit County,
the sales tax ranges from 7.6 percent in unincorporated areas to 7.8 percent
in cities such as Anacortes, Burlington and Mount Vernon. That compares
to tax rates ranging from 8 percent to 8.9 percent in various parts of
Snohomish County and 8.4 percent to 8.8 percent in various parts of King
County.
While that might
mean a savings of just a hundred dollars on a $10,000 automobile, it does
attract business, said Joe Carson, sales manager of Gateway Auto Center
in Mount Vernon, which specializes in late-model used vehicles.
“We tell the customers,
‘Our tax is a lot less than down south, 7.8 percent,’ which helps a bit,”
he said.
What also helps a
bit is the growing number of tourist attractions.
“A lot of people
seem to come down on the weekends because we’ve become more ‘touristy,’
” Carson said of the county, which is home to the popular Skagit Valley
Tulip Festival, La Conner’s shopping district and museums, Anacortes’
Waterfront Festival and Mount Vernon’s Highland Games and Scottish Faire.
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