Published September
2004
Green
flag for Marysville?
North county is one of a handful of Northwest sites
eyed by ISC
|
©2001-2004,
Photo provided courtesy of Kansas Speedway and International Speedway
Corp.
International
Speedway Corp.’s NASCAR track in Kansas City, Kan., is similar in
design to one proposed for north Marysville by city officials, Snohomish
County and the Snohomish County Economic Development Council. |
By
John Wolcott
SCBJ Editor
The NASCAR race is
on ....
Not the car race,
the site race.
Snohomish County
and Marysville political leaders and the Snohomish County Economic Development
Council feel they have the inside track and the lead position in the heated
competition with half a dozen other Pacific Northwest locations vying
to attract the attention of the International Speedway Corp.
CORRECTION
In my editorial
in the August issue of the Snohomish County Business Journal, Arlington
Mayor Margaret Larson was erroneously listed among supporters of
the ISC/NASCAR racetrack. She said she is continuing to study the
proposal and its potential impact but has not committed herself
to the project.
—
John Wolcott,
SCBJ Editor
|
The builder of mammoth,
multimillion-dollar high-tech ovals for 200-mile-per-hour NASCAR stock
cars, the ISC is actively scouting sites for its first Pacific Northwest
racetrack. Its goal is to find a 500- to 750-acre site for hosting the
popular races, perhaps including one of the spectacular Nextel Cup competitions
that rival football’s Super Bowl in crowds, excitement and cash flow.
The north Marysville site would be 600 to 750 acres, depending on two
different site development plans.
According to a study
by Seattle’s Berk & Associates for the Checkered Flag Task Force, a coalition
of civic and business leaders in the Puget Sound area, a speedway hosting
NASCAR’s most popular races could boost the regional economy by $87 million
to $122 million annually with just three weekends of racing.
Fans often arrive
in RVs or stay in local lodging for a week’s mini-vacation, enjoying several
days of events and activities building up to the race itself, with fans
often spending $1,500 or more during their stay.
|
Image courtesy
of the city of Marysville
According to
a proposal sent to the International Speedway Corp. by Snohomish County,
the city of Marysville and the Snohomish County Economic Development
Council, a 750-acre site north of Marysville (outlined in yellow above)
is one possibility for developing a NASCAR racetrack. |
Construction of the
track and a 75,000-seat grandstand — with 68 luxury suites for another
2,040 fans — would provide another $140 million for the site’s economy,
according to the study. Berk’s report did not include estimates of commercial
development expected to grow up around the track site.
What’s the Northwest
draw for NASCAR? It’s an entirely new region for NASCAR, offering a population
of 7.5 million people within a 200-mile radius — from Portland, Ore.,
to Vancouver, British Columbia.
As the Florida-based
ISC and NASCAR enterprises — both controlled by Brian and Lesa France
— continue their strategy of expanding nationally away from their roots
in North Carolina, the Pacific Northwest is inviting territory. The closest
NASCAR racetrack is in California.
This wave of expansion,
at the expense of older and smaller Carolina tracks that are losing NASCAR
races to newer and larger tracks, began in the 1990s, according to Ben
Blake, senior editor of Racer magazine.
“Through the 1990s
came a great wave of track acquisitions and new track construction, with
ISC and Bruton Smith’s Speedway Motorsports Inc. emerging as the dominant
powers,” Blake wrote in February. “With growing interest from Big TV came
the lightbulb that ... NASCAR should be, and could be, in the big TV markets
— Los Angeles, Chicago, New York, etc. Hence the new tracks at Fontana,
Las Vegas, Chicago (Joliet) and Dallas, and the fevered push ... to get
something, anything, done in Greater New York.”
With seven tracks
within a 200-mile radius in North Carolina, NASCAR/ISC “set about thinning
the herd,” Blake said, with the goal of “reducing the perception that
NASCAR was a Southeastern concept” and establishing it as “a national
sport.”
That’s why ISC executives
began contacting Washington and Oregon communities in November to explore
interest in siting a Northwest track for NASCAR races. Since then, community
reactions have ranged from dreams of “master planned” economic developments
that would boost local economies to nightmares of noisy racecars and congested
roads gridlocked with race fans.
Locally, elected
officials and economic development groups began backing the concept, while
“pro” and “con” citizen groups such as Fans United for NASCAR (FUN) and
Snohomish County Citizens Against a Racetrack (SCAR) were formed to express
their opposing views. Others have taken a wait-and-see attitude.
Snohomish County’s
north Marysville site is competing against a private site proposal in
Kitsap County by an unnamed developer, submitted through the Kitsap Regional
Economic Development Council, and a site near Yelm in Thurston County.
A citizens opposition group has been formed in Yelm, and the mayor’s public
support for the idea has raised talk of a recall against him.
In Oregon, there
are potential sites near Portland, Ore., including Woodburn, Troutdale
and Grand Ronde, and a site at Boardman in Eastern Oregon. The Oregon
Sports Authority plans to make a strong bid for the NASCAR speedway as
soon as agreement is reached on the best location to promote.
Snohomish County
supporters believe they have a site with the largest area for development,
in the midst of other commercial development and close to the Tulalip
Tribes’ giant Quil Ceda Village casino, retail centers and future entertainment
attractions. It’s also the most central location to draw from Portland,
Seattle and Vancouver, British Columbia, population centers.
“We see this track
as a centerpiece for additional economic development in north Snohomish
County,” said Marysville Mayor Dennis Kendall, an unabashed supporter
of the ISC/NASCAR proposal. “How is that area going to be developed? Like
a Kent Valley filled with warehouses and light industrial businesses,
or with this track as a master-planned site that will contribute more
economically with only a few races a year than all of the other types
of piecemeal development that could go there.”
Kendall said the
site provides opportunities for developing ball fields and recreation
facilities on the open, grassy parking acres set aside for the occasional
NASCAR races. Hiking and biking trails could be built; Edgecomb Creek
could be restored for salmon spawning. The racetrack could spur development
of an intermodal transit station north of Marysville for bus and train
facilities, similar to one that opened in August in Mount Vernon.
“This is the way
to bring in other development, as the Fontana, Calif., track has done.
Having a NASCAR track provides national media attention and recognition,”
Kendall said, adding that the Arlington Airport, too, could benefit “if
the track spurs additional air traffic that leads to establishing a permanent
control tower and an instrument landing system.”
Marysville Chief
Administrative Officer Mary Swenson said, “Experimental planes will still
be a huge part of that airport. ... The ISC said it will not operate the
same weekend as the Arlington Fly-In (which draws 50,000 visitors each
year) ... also, even under FAA rules for restricting airspace during a
NASCAR event, planes can still take off and land, they just can’t fly
over the stadium.”
Still, in June the
Arlington Airport Commission passed a resolution opposing the siting of
a NASCAR facility near the airfield, noting that the airport contributes
substantially to the local and regional economy and needs to retain its
traditional recreation, sport and general aviation role. The resolution
also noted that the Washington state Department of Transportation’s Aviation
Division land compatibility guidelines, incorporated in the airport’s
master plan, oppose developments with large concentrations of people that
would encroach on the airfield.
Arlington Mayor Margaret
Larson, City Administrator Leland Walton and the City Council have taken
a wait-and-see posture, knowing they are not among the signers of the
proposal to the ISC but recognizing that their proximity to the racetrack
site gives them no choice but to be involved at some point.
“We’re not against
Marysville and the county but our first duty is to support our citizens.
The majority of the (residents) around the track (site) are Arlington
citizens,” Larson said.
“There’s not enough
factual information now to make a conclusion,” Walton said. “We’re being
careful and open minded, accumulating all the facts we can get for the
council and to communicate to the citizens. At some point, we’d like to
poll the community once we have (enough) information for an informed decision.”
A recent telephone
survey of Snohomish County residents conducted for the FUN group showed
“the public understands that NASCAR in north Marysville can be a solution
to our transportation needs,” said Gigi Burke, co-owner of Crown Distributing
Co. in Arlington and chair of FUN. “Transportation improvements needed
to handle a surge of traffic on two to three race weekends a year will
be available year-around for use by our community.”
Critic Tiffanie Kilmer
of SCAR has told the Arlington Chamber of Commerce and City Council that
the grassroots organization believes claims of huge economic gains from
the racetrack for north Snohomish County need to be put into perspective.
“Studies have shown
that economic studies undertaken by political groups with a vested interest
in the outcome often do not take into account the costs to the community,”
Kilmer said. “Profits from the project do not go back into the community
but instead to a corporate owner, while debt typically remains the responsibility
of taxpayers.”
Snohomish County
Executive Aaron Reardon sees the ISC project as a positive alternative
to the piecemeal development that would otherwise fill the 750-acre site
eventually.
“That land will develop.
If we can get it done the right way, I think it could add value and great
benefit to our community, including open space, public amenities and attracting
more business development,” Reardon said. “If businesses and homes developed
instead, they wouldn’t generate the revenue needed to finance the level
of services they would need (such as roads, utilities and schools). We
need to have (developments) in Snohomish County that can offset those
costs. The racetrack presents one such opportunity.”
If the ISC chooses
the Snohomish County site, Reardon said approving the final plan “will
be a public, transparent process. ... If the (final plan) isn’t done to
our needs, we’re not interested in pursuing it further ... we would still
have learned a lot from the process.”
Related:
Track opponents wary of "event-driven economy"
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