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Technology tips for launching your own business

"Maybe i do want to be my own boss" is a thought that has run through many people's head's this past year, with the recession motivating and sometimes even forcing workers to start their own businesses.

For many of today's entrepreneurs, technology has become an ally in the often intimidating process of starting a business from scratch.

In fact, a recent survey of this recession's entrepreneurs conducted by Microsoft revealed that nearly one-third of respondents would not have taken the plunge without the help of today's technology.

If the prospect of being your own boss has piqued your interest, what follows is some technology guidance that will help you affordably and effectively run your business in a wired world.

Choosing a computer

When choosing a computer for your business, remember that businesses can outgrow computers as quickly as toddlers outgrow their shoes. Therefore, consider investing in a computer with more capabilities than you need today, including more memory, extra hard drive space, a faster processor, etc.

Additionally, select an operating system designed for business use, since it will offer more functionality and likely more built-in security features than one designed for consumers.

Maintaining your computer

Fledgling companies without in-house technical support can leverage free, easy-to-use online IT support tools, which can help you resolve technology issues independently.

For example, Microsoft's Fix It solutions are automated troubleshooters that help customers diagnose and fix PC problems with just one click. To find answers to commonly asked IT questions, online Q&A forums like Microsoft Answers offer free access to technical experts.

Protecting your computer

Form good habits quickly by making data security a priority for your business from the start. Be sure to turn on any anti-virus or firewall software that is built into your computer, and install updates regularly.
If you don't already have anti-virus software and are dragging your feet about adding another expense to your ballooning budget, there is good news for you. Anti-virus software is available at no cost.

For instance, Microsoft Security Essentials is free and helps protect your computer against viruses, spyware, trojans and other forms of malware.

Selecting business applications

To run an efficient business, you will need some key software programs.

The Microsoft Office system is a good place to begin, with a suite of programs to help you create and manage documents and accounting records, develop marketing collateral, manage customer relationships and more. A beta version of Microsoft's next office system, Office 2010, is available for free on the Internet.

Getting connected

As we discussed in my December column, cloud services deliver great potential for cost-savings and increased flexibility, yet less than one percent of entrepreneurs Microsoft surveyed listed it as a consideration or concern. For startup businesses, cloud services can be particularly beneficial because they offer programs that can be accessed from any location and on any computer, often for free or at a lower cost than traditional software.

New business owners must wear many hats, including that of CIO. If this intimidates you, remember that the technology is designed to make life and business easier. Leverage it and you'll acquire a sharp advantage in a challenging economy.

Jane Dickson is a regional general manager for managed partners in Microsoft's Small and Mid-market Solutions and Partners (SMS&P) group. For more free technology tips and other valuable information, visit www.microsoft.com/midsizebusiness.